Is there a better feeling than catching ice cream trucks? For the launch of Tims' new ice cream, we recreated that excitement on social with a contest rewarding people for catching virtual ice cream trucks — sweet, right?
We opened with an announcement post, introducing the contest and the five new flavours.
Across five days, we posted stories of each new flavour and hid ice cream trucks in them. People were encouraged to screenshot the trucks and submit them for a chance to win free ice cream, but they had to be quick — the posts would only be up for 30 seconds.
We started each day with a reminder post and shouted out all those who caught the trucks at the end — oh, we threw in some curve ball posts to keep people on their toes as well.
