Whether it’s Dad’s favourite comic or that new, must-have Magic: The Gathering card, eBay is where every collector’s dream lives. To celebrate this shared sense of belonging, we built 95 Collectors Avenue at Fan Expo—a home just for collectors to explore, find hidden gems, and connect with their community.
We launched with a Cribs-style video on social, highlighting each touch-point of the experience.
To get fans excited, we teamed up with some of eBay's top sellers and invited them to the house to sell, trade, and buy on-the-spot.
