Funny thing about going on a Tims Run is that there's really no running involved. So, for National Coffee Day, we dropped a collection of running inspired gear made to be worn from the comfort of your car, and turned the Tims Run into the only run club with no running.
Press - HYPEBEAST, Running Magazine, Toronto Star, Daily Hive, LBB
Just a few of the many social posts we created to hype up the drop.
Fans could buy the collection on a custom site...that is if they could wait until the official drop. Needless to say, the collection sold out pretty quick.
On top of the 6 custom pieces, we released a premium windbreaker designed with special features — like elbow padding and an insulated pocket.
And we brought Tims into the Metaverse for the first time ever with an interactive speed run obstacle course on Roblox.
